Professional Video Maker Project

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Behind the scenes with Marcus showing me some footage.

Dear fellow beauty nerds, I have been keeping a secret from you for a while. I have teamed up with Mohave Media and the amazing videographers Christofer and Marcus with a video project to show my work. We have filmed an inspirational video about my work as a makeup artist and I am so excited for them to cut it and send it to me. It has been a dream of mine for some time now to have a professional videographer team behind a film project to learn as much as I can for my YouTube. Now it is done and it feels amazing. We had a lovely day together, feeling so blessed to be able to do this with such generous and simply great people.


Are you excited? I know I am <3


xo, J


Pride Makeup Colorful Rainbow

Posted Leave a commentPosted in ekologisk makeup, Makeup

Face & Cheeks

PuroBio Sublime Foundation nr2 & nr1

PuroBio Bronzer

Neve Cosmetics Palette Blushissimi Blush in Emoticon



Avril lip crayon in



Neve Cosmeics Eyebrow pencil Manga Brows in Ash Blonde & Cold Brown

Rugiada per makeup primer

PuroBio Foundation nr1 as concealer

Neve Cosmetics eyeshadow palette in Blushissimi, Chiarissimi and Intensissimi


I love this colorful look for Pride <3


xo, J



In love with | Pinterest

Posted Leave a commentPosted in Life, Lifestyle, Livsstil, Okategoriserade

I am so in love with Pinterest and the inspiration I get from scrolling down page after page with ideas, beautiful interior, makeup and wish lists. My current wishlist looks like this.

I cannot believe how I would have got brought our wedding without this tool. It is simply amazing for all types of ideas, planning, inspiration and solving problems. Are you guys using Pinterest?

xo, J

Rejmyre Glassworks

Posted Leave a commentPosted in Life, Livsstil


These napkin holders are now on my birthday wishlist, so rough but yet so lovely and goes with our interior decor.

My childhood dream job was to become a glass blower, unlike every other kid in school who wanted to be a fireman or police officer. I have always had a creative spirit and I have found my calling in makeup but glass still excites me. It is so delicate but so strong and beautiful, and sustainable. I truly love great design and materials that can be reused. I can highly recommend visiting Rejmyre if you’re in this part of Sweden. Super cozy and they also had organic ice cream next door, it can’t be better!

xo, J

The Old Town

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The photographer aka my hubby


The old school with the old ink

On Friday we drove north to Linköping and visited the old town. It was so lovely and pittoresk with the old buildings, signs and people dressed accordingly. We had a Swedish fika and enjoyed the surroundings while deciding on what to eat in the evening. I get so inspired by architecture and the details of pure handmade quality work. The love, passion and sweat that gets into the labelling in the stores, the wrapping of gifts etc gives more quality of life and makes me appreciate it more.

xo, J

30th Birthday Wish: I <3 New York

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I really want to go to New York and experience the architecture, central park, shopping and street food. Just to sit in a busy coffeee shop and sip on an espresso watching people rushing by. This is my only wish for my 30th birthday. Okej, also want to visit Woodbury outlet to shop from Kate Spade – my favourite designer. So I’m just 28 and in november I’m turning 29yo so my loved ones have a fair amount of time to make this happen, twink! 😉


Please give me your trip advices on New York!


Xo Joanna



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Hi there,

I´m going to switch to english here and on my YouTube because I see most of my viewers are from english-speaking countries. I still love Sweden and Skåne and will talk about where I live and reference to the swedish community. I also think that it works better with the english language for the purpose of speaking in makeup terms. I feel so excited and tomorrow I´m going to Spain on vacation and will bring along my camera and maybe do a vacay vlog. What do you think? Would you want to see a vlog of my holiday?


xo Joanna

Easter Bunny

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Vi firade påsk med hela släkten i på skärtorsdagen och jag spexade till det och klädde upp mig till påskhare. Det där med spex har jag fått av min pappa trots att han har sitt kvar. Jag älskar att få andra människor att skratta, trivas och ha kul. Min artistiska sida älskar det också givetvis och jag funderar på om jag skulle spela in en ny video idag. Jag har så många looks som jag vill göra! 

Vad vill ni se?